Urbanized Co.: The Cool-Girl Athleisure Brand You Ought To Know

Urbanized Co.: The Cool-Girl Athleisure Brand You Ought To Know

Lifestyle Fitness Fashion Apparel
By Sherryl Cheong on 21 Sep 2023

The coronavirus pandemic saw the rise of home workouts, leading to a renewed emphasis on comfortable, functional, and adaptable clothing. And in the midst of those transformative times, homegrown athleisure brand Urbanized Co. was born. What began as a humble venture in a spare bedroom has since blossomed into a thriving business with a dedicated warehouse and retail showroom.

Tailored for Asian bodies of all sizes and in colourways that flatter different skin tones, it’s no wonder that the brand’s self-manufactured designs have won the hearts of fitness enthusiasts, athletes, and fashion-forward individuals alike. The best part? They come at wallet-friendly prices that go as low as $15 during sale periods. Read on to discover some of their much-coveted pieces, ranging from sports bras and jackets to leggings and biker shorts.

Revitalise Scoop Neck Bra & Revitalise Highrise Leggings in Midnight (left); Rylie Racerback Bra & Revitalise Highrise Leggings in Midnight (right)Photo from Urbanized Co.

For low-impact and medium-impact workouts like yoga, barre, and weight training, reach for pieces that are cut from the label's highly stretchable and buttery soft ELLUX™ fabric. One highlight is their Revitalise Scoop Neck Bra ($25). With flattering Y-shaped straps at the back, this design guarantees unrestricted movement, making it an excellent choice for yoga enthusiasts.

Training Bandeau Bra & Booty Shorts (4" inseam) in Forest (left); Rylie Racerback Bra & Booty Shorts (4"inseam) & French Terry Oversized Jacket (right)Photo from Urbanized Co.

Alternatively, you can opt for the Rylie Racerback Bra ($24), which features thick, supportive straps and a racerback cutout that improves air circulation. Both options come fully padded with removable cups — keep them in for extra support and coverage or remove them for a lighter, more breathable feel.

Team your sports bra with the Revitalise Highrise Leggings ($30), which enhance your body's natural contours and offer a seamless fit that doesn’t dig into your tummy. Thoughtfully designed, front crotch seams were eliminated to prevent cameltoes. A built-in gusset was also incorporated to enhance comfort during workouts. And if you’re petite and constantly struggling to find full-length leggings that fit you well, Urbanized Co. has got you covered with their Revitalise 7/8 Highrise Leggings ($27).

Cali Strappy Bra & Cowgirl Flare Leggings, Rodeo Cutout Bra & Cowgirl Flare Leggings in Rodeo (left); Cali Strappy Bra & Adapt Highrise Biker Shorts (6" inseam) in Ranch (right)Photo from Urbanized Co.

On the hunt for a workout kit that is designed for running or other high-intensity workouts? Look no further than the pieces made with Urbanized Co.’s NUFLEX™ Fabric, which boasts a flexible compression fit. Spin-class addicts can count on the Adapt Highrise Biker Shorts ($27) for a chic cycling look. If you prefer leggings, get your sweat on with the Crossover Pocket Leggings ($34). Both options come with hidden pockets for you to easily stash your phone or keys — perfect for when you need to go hands-free!

Cali Strappy Bra & Cowgirl Flare Leggings in Lucky (left); Cali Strappy Bra & Crossover Pocket Leggings in Ranch (right)Photo from Urbanized Co.

To optimise your intensive workouts, you have to wear the right sports bra. Might we suggest the Cali Strappy Bra ($25)? A firm favourite amongst the label’s fans, it has been restocked multiple times. From the high neckline that offers greater coverage to the unique curved underbust hemline, there is no shortage of design elements to adore. 

So if you would like to stock up on affordable and functional workout gear that doubles up as enviable off-duty outfits, check out Urbanized Co.’s collections today. To try their clothing in person, simply book an appointment at their showroom!

Urbanized Co.
Showroom: 45 Jln Pemimpin, #09-05B, Singapore 577197 (Appointment-based)
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This post is brought to you by Urbanized Co.