Nike Opens Three-Storey Store At Orchard Road With Fitness Programs & Customisation Services

Nike, in partnership with global retailer and distributor, GMG, has opened Singapore's newest sport hub, Nike Orchard Road. Spanning 28,000 square feet across three levels, this store is the largest in Asia, outside of China. It is designed for sports and fitness enthusiasts of all ages and features Nike's online-to-offline services and unique, Nike-only digital experiences.

Photo from Nike

Photo from Nike

This store is particularly female-focused, showcasing Nike's latest innovations for women. On the first floor is a redesigned bra and leggings destination. Store athletes AKA employees will be on hand to offer expert product knowledge and bra fitting services.

Photo from Nike

Designed to be more than just a retail store, Nike Orchard Road is also home to Swoosh Studio. This sport, wellness and creativity space will have holistic fitness and wellness programmes held with Nike Trainers and Coaches. There will also be style and creativity workshops with a focus on amplifying women's self-expression and confidence.

Photo from Nike

With Nike By You, Nike Members can express their creativity in a customisation experience on the third floor. Shoppers can personalise selected footwear and apparel with city-exclusive graphics and accessories.

Photo from Nike

Photo from Nike

Nike Orchard Road is located at 268 Orchard Road, between the Apple store and The Heeren.

P.S.: Have you heard? IKEA has also jumped into the fitness world with an aesthetic home gym collection.