New Fashion Launches In Singapore This Spring 2024
Whether you're in need of a wardrobe refresh or simply need an excuse for one, you'll be tempted by the latest collaboration launches and Spring/Summer 2024 collections in Singapore.
#1 SocietyA S/S 2024
Following a fresh new revamp of its interiors and a Mardi Mercredi pop-up, SocietyA has introduced its SS24 collection with the theme, 'A New Dawn.' The line-up of 17 coveted brands includes returning favourites like PH5 and Peggy Hartanto. Among them are also some newcomers including MARGESHERWOOD.
Photo from MARGESHERWOOD
Designed by Sungeun Um and Soonyoung Kim, MARGESHERWOOD is one of South Korea's IT handbag brands. Its name is derived from the fabulously dressed heroine, Marge Sherwood, in the movie The Talented Mr. Ripley. The graceful and sophisticated aesthetic of the character is reflected in the brand's designs. Other key influences are contemporary art, especially modern dance, and the 90s era.
A bag that encapsulates all these influences is the Outpocket Hobo ($589). Made of 100% cow leather, this effortlessly cool bag has a mix of modern and vintage features.
MARGESHERWOOD is now available in SocietyA stores and online at society-a.com.
#2 UNIQLO / INES DE LA FRESSANGE PARIS
Photo from UNIQLO
After 10 years of partnership and effortless Parisian collections, UNIQLO and Ines de la Fressange are launching their final joint creation. This range of LifeWear is a return to French basics, reflecting Ines' penchant for style that also offers comfort.
The line-up includes coveralls in light ounce denim, linen cotton skirts and classic cotton shirts.
The full collection will be available at the Orchard Central Global Flagship and ION Orchard stores and online at uniqlo.com from 5 April. Prices range from $39.90 to $99.90.
#3 Smthgood
Photo from Thamon
A new fashion platform with almost 80 eco-conscious brands, Smthgood has just revamped its app with a refined personal stylist feature via a Style Quiz. Users will receive personalised product recommendations in not just the fashion category but also lifestyle and beauty.
It's always a nice feeling to know you're making a mindful purchase, but it also helps that you're also getting unique fashion items. Cue Thamon's bags (from $40.14) made of leaves! This Bangkok-based label has a wide range of bags and wallets, each handmade from fallen tree leaves and retaining the original patterns and texture of the leaves.
Smthgood is available via mobile app and online on smthgoodco.com.
#4 The Susan Fang & Other Stories
Photo from & Other Stories
& Other Stories' latest collab collection is created with celebrated fashion designer Susan Fang. Her signature look is ethereal and whimsical, often with intricate details, curious nature-inspired textures and creative design techniques.
The collection consists of 11 dreamy statement pieces that can be easily paired with everyday staples in your wardrobe. Of course, they feature distinctive Susan Fang signatures including laser-cut flower petals, unique prints, crochet and delicate broderie anglaise.
Standouts include the Beaded Crotchet Midi Dress ($279), Beaded Off-Shoulder Top ($119) and Layered Scallop Shorts ($229).
The Susan Fang & Other Stories co-lab collection will launch at & Other Stories ION Orchard store on 18 April.
#5 Marimekko S/S 2024
Photo from Marimekko
For the new Spring/Summer collection, the Finnish design house merges feminine silhouettes with modern utilitarian workwear. The juxtaposition continues with the colour palette which has both earthy tones like Dijon brown and ash grey along with vibrant pinks and greens.
2024 marks the the 60th anniversary of Unikko, the iconic poppy print. To celebrate, the print has also been reimagined in five new abstract styles by Finnish artist Antti Kekki: Helakka (bright), Kolmikko (triplet), Malja (toast), Nokturno (nocturne) and Poiminto (pingins).
There are also seasonal bags and accessories made with recycled materials such as new knitted bag series that are 100% recycled polyester.
The collection is now available at the Marimekko store in ION Orchard.
#6 Tommy Hilfiger Spring 2024
Photo from Tommy Hilfiger
Tommy Hilfiger and Stray Kids reunite for Spring 2024! The collection revisits Mr. Hilfiger's original vision for modern prep classics, with classic American wardrobe essentials in red, white and blue. Polo shirts, knitwear, varsity jackets and so on are reinvented with a more refined flair like refreshed silhouettes and elevated fabrications.
The Spring 2024 collection will be available on tommy.com as well as in TOMMY HILFIGER stores Singapore throughout the season.
