Victoria's Secret Opens Its New Flagship Store At ION Orchard With A Modern Fitting Room & Personalised Services
Fellow millennials will remember the early 2010s Victoria's Secret boom. As beautiful and glamorous as the stores were, it intimidated my teenage self and I had never once stepped inside a store, until now! Victoria's Secret has just opened its new flagship store at ION Orchard. It features a brand-new look and shopping experience that reflects its covetable cult status and feels incredibly warm and welcoming.
Gone are the dark tones and neon pink, and in its place is a soft and soothing pink. The open floor plan design prompts a relaxed journey around the store, and among the products are mannequins of different sizes - a subtle but effective way to make everyone feel like they're shopping at the right place.
Photo from Victoria's Secret
On display are a wide assortment of signature bras, panties, casual sleepwear and athleisure. All bras come in an impressive range of sizes from 32A to 38DDD and in various lining levels.
Photo from Victoria's Secret
Specially trained Bra Fit Experts are on hand to provide complimentary one-on-one bra fitting sessions. Shoppers can simply walk in and request for this service to find the ideal bra for their body shape and size.
Photo from Victoria's Secret
There's also a Victoria's Secret Beauty section with fine fragrances, scents and mists. Those feeling overwhelmed with the sheer variety can get help from the Fragrance Fit Experts who will offer complimentary fragrance fit sessions, tailoring recommendations to individual scent profiles.
Photo from Victoria's Secret
Photo from Victoria's Secret
The official grand opening soiree, on 1 November, was graced by Victoria's Secret's most beloved ICONs including supermodels Taylor Hill and Sui He.
It's safe to say that Victoria's Secret is in their best era!
The Victoria's Secret ION Orchard store is located at 2 Orchard Turn #B2-28 and is open from 10am to 10pm.
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