Yes, French skincare brand Etat Pur has just reached our shores (and stores). Trust us when we say this is a cause for celebration. That’s because the products are designed to revolutionise the way you care for your skin. The brand philosophy? “Give your skin exactly what it needs. Nothing more, nothing less.”
The fact of the matter is that doing so is easier said than done. First, it’s hard to determine what our skin needs at any given point; it is unique and constantly changing due to internal and external factors like our hormones, stress levels, and environmental stressors. Second, how many of us read the ingredient labels on our skincare products and know how to determine the appropriate amount to use? So if you’re using potent active ingredients like retinol, AHAs, and BHAs without being precise with the dosage, chances are that you might be over-treating your skin.
Photo from Etat Pur
That is precisely why Etat Pur keeps active ingredients separate from everyday skincare products with their two ranges, Pure Skincare and Pure Actives. The latter is meant to be used only when your skin is dysfunctional and requires targeted treatment.
Pure Skincare comprises Pure Cleansers and Pure Moisturisers. Over 98% of the formulas contain biomimetic ingredients, meaning they are very similar to our skin’s natural components. Minimalist and pH-neutral, the cleansers won’t irritate your skin. The Pure Moisturisers also come in four different textures for different skin types: Moisturising Gel Cream, Light Moisturising Cream, Melting Moisturising Cream, and Rich Moisturising Cream.
Photo from Etat Pur
But where Etat Pur truly shines is in its Pure Actives range. The treatment serums come in bottles that dispense 45mg (+/- 5mg) of product with each pump, which reduces the risk of microbial contamination and helps you to deliver the optimal dosage for maximum effectiveness.
Photo from Etat Pur
Each product name within the brand’s Pure Actives range contains the percentage that has been scientifically proven to be the optimal concentration for your skin.
One of the highlights is Niacinamide 5%, a powerhouse ingredient that addresses three forms of uneven skin tones: pigmentation, sallow complexion, and redness. Rest assured that the lightweight fluid quickly penetrates the skin and does not leave a greasy residue!
Photo from Etat Pur
Another popular active ingredient is Hyaluronic acid 1.5%, which is known for its ability to retain up to a thousand times its weight in water. This serum protects your skin from dehydration by stimulating the synthesis of hyaluronic acid and collagen — which are naturally present in the skin — and visibly reduces your facial wrinkles.
And if you would like to address your pimples and blackheads, reach for Salicylic acid 2%. It helps to visibly reduce blemishes and refine skin texture, thanks to its keratolytic action. Apart from reducing flaking, this active ingredient also balances the skin’s pH and eliminates bacteria.
Photo from Etat Pur
To reduce signs of premature ageing, use Retinol 0.3%. The active ingredient is a form of vitamin A that is widely considered the gold standard in anti-wrinkle skincare; by stimulating the production of collagen and elastin, it helps to visibly firm the skin and enhance its elasticity.
Photo from Etat Pur
If you’re like me and have sensitive skin that is prone to redness, be sure to give Enoxolone 2% a shot. Apply four drops to the affected area and watch as the redness fades within minutes — yes, it is that good. Having such a reliable salve to soothe my irritated skin has been a game-changer.
So if you are ready to bid farewell to guesswork when it comes to your skincare, Etat Pur’s products will do the trick. The best part is that their affordable yet effective products are readily available at your nearest Watsons store; you can also shop the products online via LazMall and Shopee Mall. Psst, use code ‘ETATGS520’ to enjoy $5 off when you spend a minimum of $20 on Shopee Mall.
This post is brought to you by Etat Pur.
